Original Ideas:
I love racquet sports so I knew instantly that I want to create a poster targeting those aged who used to play racquet sports. My aim was to encourage those who had placed their racquets aside to collect dust to pick up the sport once again as well as to motivate those who are already actively engaging in racquet sports to continue with it.
I thought of tennis because of the ACE serve. In tennis, during service, if you manage to hit the ball at the highest point, the ball has the most energy and therefore your service would be very powerful. That is termed the ACE serve. I came up with a catchy tagline: Serve up an ACE.
I wanted to stake out at tennis courts to get people to pose for me but I wasn’t sure where I would be able to find the aged playing. I decided then to head on down to tampines sports hall where many old men engage in friendly badminton competition.
Critiques:
Because the photos that I took were not suitable for the poster, due to too much background noise that I couldn’t remove, I got my dad to pose for me with my squash racquet. However because I wanted to stick to my original tagline, I did some photoshop to come up with the following poster.
I had a few critiques:
1. The red words were not directly visible due to the background that it was on.
2. The words representing ACE were not seen to be directly relating to the letters, defeating the purpose of it.
3. The poster looked unfinished and the picture could be manipulated to look like a Polaroid.
Improvements done:
1. I tried to replicate the style of a Polaroid photo paper and fitted the picture into it.
2. I placed the red words on the white background so that it stands out more.
3. I also broke up the letters A.C.E such that the corresponding word could fit directly beneath the letters it represented.
Final product:
Thanks to my dad being my model this time around, I was able to come up with this poster. (It’s just jarring that his hair colour is not exactly that of an elderly man)
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